You have time, so watch this commercial. Then read on after the jump.
Are you completely stoked? Of course you are because GoPro’s marketing campaigns are intoxicating. I have one (original HD) and barely use it, but watching that commercial makes me want to buy all the mounts and go on epic adventures. Considering the price of this water-proof, shock-proof HD camera you get way more bang for your buck than a DSLR with waterproof housing. Of course they are way different animals, but for the adventurer who wants to documents his/her next skydive, base jumping, surfing, or any other epic activity these things do incredible justice.
There are two reasons why I am focusing on the GoPro, and they both have to do with the marketing campaign. One, this company knows how to get people amped. From the music to the athletes these videos have amazing aesthetic appeal (also the HD helps). GoPro puts their cameras in the hands of our athletic idols who in turn put us in their shoes, flippers, bindings, etc.
Two, GoPro lets its users make many of its commercials and encourages them on their daily videos page. Of course the sponsored athletes like Kelly Slater riding barrels are featured as well, but GoPro lets its users become the stars. Whoever owns a GoPro and shoots a fun/interesting video can be highlighted by the company in emails, on social networks, on their app, and even on TV commercials. This completely feeds into social media and how anyone can become a star online. FEED THAT EGO!
Quick Tip: If you are shooting with a GoPro you better go find groups on networks like Vimeo that are related. People who shoot with GoPro are a niche market and support each other. You could get a great fan base simply by connecting with others who use it.
If you want more information on how you can optimize you videos or get more quality views on networks like Vimeo or YouTube, then hit me up!