Although I use WordPress, Tumblr is a great blogging platform that I have successfully used in the past. With certain tweaks the themes can be manipulated into attractive branding and entertaining blogs. Tumblr also offers effective ways to reach niche markets, and thus the reason for this post. Here are some tips on how to get followers on Tumblr.
First things first, back to basics, etc. CONTENT! Yes, you need attractive and engaging content. Your audience will share the post they love giving you free, non-time consuming promotion. Tumblr is a very visual platform, so use photos (especially GIFs) to your advantage.
Tags are the best way to define your content. They help others find your content when using http://www.tumblr.com/tagged/search. Only use tags relavent to your post.
How do you actively gain a following? Search for it. Search for other blogs with similar content using http://tumblr.com/spotlig
Now get off Tumblr and use other social media platforms to promote your content. Tweet, Share, Pin!!!
Do you want to learn how to effectively use other social media platforms? Then simply ask me using the contact page.